2016 MATERIALS FOR SEMINARS #37 TO #39
ISKCON Marketing Association
ISKCON MARKETING: DEVELOPING A MARKETING MINDSET – Gopal Bhatta Das
Marketing Mindset (.pptx) 15 MB DownloadRead Description
Marketing is an essential ingredient for spreading the preaching movement of Lord Chaitanya. Explore how developing these essential marketing mindset skills will dramatically improve your capacity to connect with and influence your target audiences. We will explore some of the key questions on this subject, such as:
• What is Marketing?
• What is the ultimate goal of Marketing?
• Should we be Market-driven instead of Product-driven?
• What are Marketing Models?
• What is a Marketing Mix?
• How do Marketers think?
• Ultimately, what are the elements of a Marketing Mindset?
ISKCON MARKETING: ISKCON’S EIGHT ELEMENTS OF MARKETING – Gopal Bhatta Das
Elements of Marketing (.pptx) 15 MB DownloadRead Description
We will examine ISKCON’s Eight Elements of Marketing
• Marketing Research System (MRS)
• Product and Service Development
• Distribution Strategies
• Marketing Finances and Budgeting
• Communications and Relationships
• Devotee Marketing Culture
ISKCON MARKETING: DEVELOPING A MARKETING PLAN – Gopal Bhatta Das
No Materials AvailableRead Description
This seminar is offered only to those devotees that have previously participated in the two seminars:
# 37 – ISKCON Marketing: Developing a Marketing Mindset
# 38 – ISKCON Marketing: ISKCON’s Eight Elements of Marketing
We will explore the steps of developing a marketing plan and a marketing department.