#16 Follow-up – Bridging the Gap
What good marketing program does not follow-up on its contacts? Yet, in our marketing of Krishna consciousness we often stop with the first contact and fail to help those we meet take the next steps. Without follow-up we estimate we are missing the chance to bring more than 50,000 new people into ISKCON every year. In this seminar we’ll give you case studies from successful programs around the world. We’ll give you answers to every question you might have and tools and techniques to put your own follow-up program in place or enhance what you are doing already.
Pancharatna dasa joined ISKCON in Toronto, Canada as a brahmacari in 1970. He went on to serve in ISKCON New York in various capacities until 1976 when he moved to Sri Mayapur. There he accepted many responsibilities including building construction, establishing the Bengali language division of the BBT, and establishing the SrI Mayapur Vikas Sangha NGO. He met his wife Atitaguna dasi in Mayapur and was married there in 1980. Together they raised four children, mostly in Mayapur. He currently resides in Mayapur and serves the GBC in various capacities primarily through ISKCON Online (ISKCONOnline.com). He is an active member of the GBC’s Outreach Committee and Constitution Committee as well. He also serves ISKCON Sri Mayapur as a member of the Mayapur Community Sevaks team and ISKCON India as Executive Secretary of the CSR (Corporate Social Responsibility) Central Coordination Committee.