#7 Spreading Krsna-bhakti In The Modern World – A Marketing Tool
Parabhakti dasa of Italy joined the Hare Krishna movement in 1978, at the age of 16. After several years as a brahmacari, he married in 1985 and took on professional responsibilities to provide for his family. He has managed commercial companies and founded two national associations in Italy focused on environmental protection. He has trained and coached professionals for over twenty years. As an international traveler he encountered many cultures and peoples across the globe. This travel enriched his vision of the world and his insights into the varied ways Vaishnavas can contribute to society. For the last 15 years he has served exclusively in ISKCON and currently is: a Global Duty Officer, President of Villa Vrindavana, in Florence, Head of ISKCON Communication for Italy and a member of the strategic board for ISKCON Communications International.